Marketing Manager

Job Title: Marketing Manager

Location: Addis Ababa, Ethiopia
Company: Digital eQub Financial Technology
Type: Full-Time

About Us:

Digital eQub Financial Technology is a forward-thinking company that provides innovative solutions in the industry. We seek a dynamic and experienced Marketing Manager to join our team and help drive our growth and brand presence.

Job Summary:

The Marketing Manager will be responsible for developing, implementing, and executing strategic marketing plans for our entire organization to attract potential customers and retain existing ones. This role requires a combination of creativity, analytical thinking, and leadership to oversee our marketing activities and ensure they align with our business goals.

Key Responsibilities:

  • Strategy Development: Create and implement comprehensive marketing strategies to build brand awareness and drive growth.
  • Campaign Management: Plan and execute multi-channel marketing campaigns, including digital marketing, social media, email marketing, and content marketing.
  • Market Research: Conduct market research to identify opportunities, customer needs, and competitive landscape.
  • Budget Management: Develop and manage the marketing budget, ensuring cost-effective use of resources.
  • Team Leadership: Lead, mentor, and manage the marketing team, fostering a collaborative and high-performance culture.
  • Performance Analysis: Track and analyze the performance of marketing campaigns, adjusting strategies as necessary to achieve optimal results.
  • Brand Management: Ensure consistent brand messaging across all marketing channels and materials.
  • Partnerships: Build and maintain relationships with external partners, including media, advertising agencies, and influencers.
  • Event Management: Plan and coordinate events such as trade shows, conferences, and product launches.

Qualifications:

  • Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
  • Experience: Minimum of 5 years of experience in marketing, with at least 2 years in a managerial role.
  • Skills:
    • Strong knowledge of digital marketing, SEO/SEM, social media, and content marketing.
    • Excellent analytical skills and experience with marketing analytics tools.
    • Exceptional communication, presentation, and interpersonal skills.
    • Proven ability to lead and manage a team.
    • Creative thinker with a data-driven approach to decision-making.
    • Ability to manage multiple projects simultaneously and meet deadlines.
  • Technical Proficiency: Familiarity with marketing software and tools such as Google Analytics, CRM systems, and marketing automation platforms.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunities for professional development and career advancement.
  • A dynamic and collaborative work environment.
  • The chance to make a significant impact in a growing company.

How to Apply:

Interested candidates should submit their resume and a cover letter detailing their relevant experience and why they are a good fit for this role to digitalequb@gmail.com by 06/09/2024 G.C.

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